73% of consumers have posted a product or brand review on a website like Amazon, Yelp, Facebook or Twitter.
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Mark got started writing product profiles and music as well as producing in-house training videos for Manufacturers Hanover Trust back in the early 1980’s. After a short stint writing and pitching jingles for a music house, Mark spent almost three years working with advertising agencies representing several commercial photographers. Mark founded Canterbury Graphics in 1996 as a print management company. Today as president of CGSM Mark is responsible for overseeing the strategic evolution of the company from a traditional print production agency into a full-service marketing organization that offers strategic consulting, creative services, printing and mailing, and media services primarily to the direct marketing community. CGSM takes a media neutral approach to its client’s business needs. Integrated marketing by use of pURL’s, website and microsite development, email marketing and a variety of ecommerce applications also are included in the services CGSM provides to its customers. In 2008 CGSM acquired an equity stake in Tri-Media Integrated Marketing Technologies effectively adding more than 75 full time web designers and e-commerce specialists to its team. Marketing agencies are beginning to consider owning their own products and servicing them as an agency-client relationship. In 2000 Mark founded ecommerce application YourCover.com which has evolved into a leading provider of online user generated personalized magazine covers as well as ancillary products for a host of life stage events. He lives in Wilton with his wife Michele and two children Gordon (20) and Haley (16).
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