We do direct. We do digital. We do results.

To be “direct” and to the point, CGSM is a strategic marketing communications firm that specializes in direct and digital marketing. If your company is looking for ways to connect more deeply and more completely with your audience - whether that audience is made up of businesses or individual consumers - then we can probably work together.

CGSM works with companies in varied market spaces and delivers both online & offline marketing strategies and tactics. These may include:

Offline:

acquisition campaigns | direct mail programs | lead generation programs | data modeling & analytics | advertising | branding & identity programs | marketing research | marketing planning | CRM

Online:

email marketing | website development | personalized URLs | web advertising | blogs

Why? Direct WORKS.

Countless studies have been done (by firms like ours, industry associations, research companies and others,) to support the case for direct marketing. There are several important reasons that direct marketing works, but the standouts are:

Measurability

Targeting/Segmenting

Scalability (particularly with email marketing)

Calculable ROI

Brand Recognition & Articulation

Wouldn’t it be great to integrate those kinds of benefits into your marketing mix? You can click on the links above to see some of our work or testimonials, or simply give us a call at 203-563-9233 or fill out the form below...