Don’t kid yourself. From the knees down, your prospects are all pretty much the same...except if you’re marketing footwear.

Whether you walk on two legs or four, NOTHING beats a targeted call to action. Just remember to think about it from the prospect’s point of view. Me, I want to go to the park...so that moves me. Your prospect ought to get something really good, too - especially when you ask him or her to “click here.”

 Did you know that direct marketing accounted for more than 52% of all advertising sales in 2008? It’s true - I ate the spreadsheet.

 Pet me. I’m friendly, and I’ll make you feel good. Even if you’re not a “dog person.”