Strategic Marketing Services  
 










 

 

 

 

 

We like to consider ourselves a valuable resource to our clients. We offer a wide range of services and all begin with a review of their marketing plan. Our team will create a comprehensive approach to include a mix of marketing channels. This will include constant testing of new strategies across all channels. We believe testing is akin to painting a bridge and therefore is an ongoing process.

Working closely with our clients allows us to create a unique plan that meets only the necessary objectives of each individual customer.

Through our marketing partners, among the many services we offer are:

  • Creation of an integrated marketing plan
  • Full review of client history and results
  • Selection of Marketing channel(s)
  • Mail and Email plans and coordinated schedules for acquisition and retention
  • Database analysis
  • List selection and management
  • Creative development and execution
  • Project Management
  • Back end program analysis
  • Customer and Employee Relationships (CRM)
  • Price and Offer Testing and Strategy
  • Perceptual mapping
  • Sales Forecasting and tracking
  • Maximize objective using regression (i.e. response, incremental sales, marketing mix, product pricing)
  • Segmentation - cluster and factor analysis
  • Significance testing