Related Publications

Books

   

 

Direct Marketing Association's Statistical Fact Book 2008,  
The Definitive Source for Direct Marketing Data.


Articles by and about CGSM.

Gft Subscriptions: Seven super subscription steps.
Are Vouchers Killing the Circulation Business?
Your essential guide to marketing regional publications
Are You Missing the Social Media Marketing Party?
Getting Your Data Shaped Up Before You Ship Out
It's All About Listening to Your Customer
5 Tips for Choosing the Best Lists for your Direct Marketing Campaign
Inserts "play well" with other media
Ten Things to Do for Your Business (and Marketing) in 2008
CGSM to Crack Secret to Direct Mail for Rosetta Stone
CGSM Awarded Subscription Acquisition Mailings for Eating Well Magazine
Getting Ready for the Fall Conference Season
For Marketers the Holidays Always Come Early
Marketing to Regional Publications
CGSM Creates Metro Corp.'s Campaign
Inserts Are a Low-Risk Acqusition Alternative
Sellers See Rare Turn in Paper Market
Wilton Bulletin
Article from On Demand Newsline

What's in a Name? Direct and E-mail lists.
21 Truths About Generating Qualified Leads

21 Ideas for Improving Renewals and Collections