Proprietary Business Systems & Processes

At CGSM, we’ve spent more than 13 years refining our business systems and procedures. After that many years, we’ve realized that there’s value in packaging these systems for our clients. This helps you to get a fuller understanding of what’s happening with your direct marketing program. It also helps you sleep at night, knowing that we’re committed to refining strategies and procedures that work for your business.

The Sound of Success

We’ve developed multi-step flowcharted systems that allow you to monitor in real-time where every aspect of your direct marketing program is at every interval. We chose music terminology to describe these systems because we approach our work very much like a conductor approaches the orchestra. Each instrument has a specific sound, and its presence in the larger work serves a unique function in the overall performance.

Direct marketing is very much like ensemble music: multiple players must perform at their highest levels, must be dynamic, and must appear at precisely the right moment to achieve balance in the performance of your marketing. If anything is “out of tune,” you’ll notice the discord. But when it’s done right, it sure sounds sweet. (And it usually saves you money on the bottom line!) Some of our marketing systems:

Composer:

seven-step process for developing marketing strategy and integrating the direct channel

Concertmaster:

a robust suite of data analysis processes - from simple segmentation strategies to more complex aspects, such as perceptual mapping and data modeling

Harmony:

proven creative strategies that sing and drive open rates and/or clickthroughs

Maestro:

our branded lead management system - orchestrated strategies to drive prospects into the sales funnel

Orchestration:

time-tested means of conducting the complex print process - from maximizing paper purchases and printing methods to managing complex postal regulations and delivery tracking

Proprietary Technologies

In addition to our marketing and business processes, CGSM also has developed a suite of interoperable web-based technologies for maximizing the online channel. Our trademarked suite of tools include:

content management systems & web development tools

email marketing & monitoring toolkits

ditgital marketing tools: contests, promotions, online commerce and more

search marketing and optimization tools

social media tools

analytics and intelligence tools

To learn more about how to put any of these tools to work for your business, contact us.