What we learned from Rubik’s Cube.
When this toy was all the rage, it had people scratching their heads. Millions bought this little contraption, and only handfuls figured it out. (Some marketing strategy, eh?) But what it proved was not that consumers weren’t smart enough to find the solution, but that in many ways, they were overthinking the problem. The solution to Rubik’s Cube was not some complex trigonometric equation...rather, it was a simple, repeatable procedure which turned on one key understanding: the center squares were a clue to the solution.
At CGSM, we integrate direct marketing programs in much the same way. We take complex market circumstances and parameters and work through them with simplified steps. We identify the central truths and use them as clues to the larger solution. As with Rubik’s Cube, every tactical move must support the larger brand and marketing strategy. Just one oversight, and you may waste valuable time and dollars re-tracing your steps to the final solution.
CGSM Core Strengths & Proprietary Systems
With more than 13 years focused on direct marketing programs for our clients, we’ve learned important lessons, made valuable relationships and formulated repeatable protocols. These achievements set us apart from any other agency and are available as turnkey solutions for your business.
One of our proprietary systems focuses on tactical efficiencies. Here’s an example:
If you’re printing a 500,000 piece multi-component mailing, there may be particular thresholds in weight or size that are advantageous to cross. (Of course, we would have alerted you to this during the creative phase, based on our in-depth knowledge of postal regulations and parameters.) In many cases, this could lead to a savings of 2 or 3 cents or more per piece. It may not sound like much, but that extra $10,000 - $15,000 could be used to augment your program with email or a microsite, further enforcing your call to action or enabling a multi-channel response structure.
CGSM offers an array of systems, business procedures and proprietary technologies to enable the most timely and cost-efficient execution of your direct marketing plans.
creative consultation | list selection | market research | competitive analysis | statistical modeling | printing and production efficiency services | mailing protocols | data modeling and analysis | online & offline media planning & placement | lead management systems | customer value analysis and much more
When you want to employ direct marketing, you should find a partner with proven experience. Learn how CGSM can help you go to market confidently. Give us a call at 203-563-9233, or fill out the form below. One of our associates will contact you to discuss deploying any of our proen strategies on behalf of your brand.